Franchising Pros & Cons


Rapid Expansion

Franchising’s ability to open multiple locations at the same time by replicating the franchise operating system provides for fast entry into markets. This affords you the opportunity to quickly gain market share, reach optimal size and maximize profits, and reduce economic concentration.

Reduced Capital Exposure

The cost to expand is one of the biggest barriers facing small businesses. Expanding your business as a franchise allows you to expand with little debt. Typically, establishing a franchise system requires less money and staff to set up than opening a new location, and the franchising cost is often quickly recovered through the immediate income from franchise fees, royalties, etc. Furthermore, the capital infusion provides the financial resources to achieve immediate and long-term company objectives without incurring substantial debt. The business expands as capital becomes available from franchisees instead of taking on debt through loans. The franchisor also shares minimal risk with the franchisee because the franchisee puts their name on the deed for the physical location of the business and lowers the franchises overall liability.

Reduced Risk

One of the biggest benefits to the franchisor is the ability to expand while reducing risk. Unlike starting a new location yourself-paying for permits and licenses, a lease, staff and supplier issues, etc., when you franchise, you put relatively little money into adding each location. The franchisee takes on the debt and liability of opening an independently owned business under the franchise brand, and you immediately generate revenue.

Highly Motivated Owner-Operator

Typically, the franchisee is the owner and operator of the franchised business. Because franchisees have initial and ongoing investments in the business, typically they are highly motivated to make the business successful, more so than employees that have no vested interest.

Local Knowledge

Franchisees often provide a competitive advantage through their local knowledge of the market and market conditions, and often have established networks.

Increased Brand Awareness

One of the many benefits of franchising is increased brand awareness. It’s a win-win scenario. The more locations the brand has, the more people become aware of the brand. And the more these customers enjoy the brand, the more profitable and successful the brand can be- and then you generate more marketing funds to promote the brand.

Greater Buying Power

Suppliers are more likely to grant discounts for volume buying than if you buy products or services for only one location. As your franchise organization grows, the increasing number of units enables the franchisor to buy for the entire system at lower prices or receive rebates. This greatly enhances franchisee profit margins and gives the franchisees a very strong advantage over competitors.

Better Financial Arrangements

The increase in permanent capital and recurring revenue streams provides additional debt financing opportunities and expanding franchise markets may improve the opportunities to obtain other private and/or public capital.

Recognition & Prestige

Being a successful franchisor increases the status of your company in the eyes of lenders, customers, and suppliers.


Up Front Costs

There is an initial start-up expense of both time and money to get a Franchise business operational. A proper model will require legal, account and consulting expenses to prepare agreements, manuals, sales and marketing materials, etc.

Increased Annual Costs

In addition to the start-up costs of franchising in the first place, federal and state regulations requirements for the annual disclosure process will increase legal and accounting costs, internally and externally.

Less Control

You can’t tell franchisees what to do in the same way that you can with employees. Franchisees pay you for the right to work under your brand, guided by the franchise agreement and operations manual, etc. But, franchisees run the day-to-day operations, manage their own staff, and terminating a franchisee is more complicated than terminating an employee. Although you are providing a full franchise package, franchisees operate as independent businesses.

Pressure to Accelerate Organizational Growth

The emphasis on short-term growth (new franchisees) can lead to short-range decisions that may be contrary to long-range company goals.

Less Per-Unit Revenue (to Franchisor)

While each franchisee pays royalties, etc., the franchisee retains the majority of the revenues from the business; revenue you could have received if you opened and operated the business yourself. ‎

Innovation Challenges

It’s a more formal process to update the business model with franchising than if you owned all the businesses outright, be it simply updating vehicle wraps styles or advanced technological innovations, there is a process you must follow.

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